Our Mission:

We want everyone to embrace the outdoors. Whether your adventures take you a mile from home or half-way across the planet, Pike to Peak has the gear and apparel you need to find your way.

Our core purpose is to bring top-quality brands to our customers so they can explore and enjoy the great outdoors. The brands you’ll find on Pike to Peak promote sustainability and preservation and exemplify value, durability, and timeless craftsmanship.

Pike to Peak is part of the Aleva Family of Brands.

Our Story: Aleva Stores began in 1957 as a small prosthetics manufacturer in Pontiac, Michigan. Over the last 60 years, the Gaskins family has upheld the values established by founder Joseph Gaskins, creating a family of brands unified by a central principle: providing top-quality products and exceptional service to each and every one of our customers. Our mission is to exceed our customer’s expectations at every stage of the shopping experience.


“There is no limit to what we can accomplish when we are fearless in the pursuit of meaningful challenges and growth.” - Derek Gaskins, CEO


Derek Gaskins, 3rd generation owner of Aleva Stores, launched Pike to Peak in 2012, committed to sourcing and stocking the very best products from the world of outdoor retail while continuing to provide customers the unforgettable shopping experience they’ve come to expect from Aleva Stores.